These wine labels were designed to represent one of my fears: athazagoraphobia—the fear of forgetting someone or something, and the fear of being forgotten. The concept explores the idea of forgotten typefaces, specifically Caslon, contrasted with its modern redesign as a secondary visual layer. The primary element is a Caslon 'A,' photographed and Xeroxed from a type specimen book, intentionally rendered out of focus. Various parts of the label are also blurred to evoke and amplify the sense of loss.